BMW DE 02: The Stylish Electric Scooter Born from a Bold Fashion Collaboration

When German engineering meets Australian creativity: a one-off electric two-wheeler that redefines cool.

In a move that’s turning heads in both the automotive and fashion worlds, BMW Motorrad has unveiled a unique electric two-wheeler: the BMW DE 02. This isn’t just another EV. It’s the result of a stunning collaboration between the legendary Bavarian motorcycle manufacturer and the bold, unconventional Australian lifestyle brand Deus Ex Machina.

The DE 02 is more than a machine; it’s a creative statement, a symbol of cross-industry innovation, and an exciting glimpse into what happens when performance, art, and urban culture collide.

BMW Motorrad and Deus Ex Machina: An Unlikely Yet Perfect Match

Deus Ex Machina, an Australian brand that began as a custom motorcycle garage in Sydney, has evolved into a global lifestyle powerhouse with roots in fashion, surfing, music, and moto culture. Known for pushing boundaries, Deus has always blended craftsmanship with rebellion. BMW Motorrad, on the other hand, represents precision, innovation, and performance.

Bringing the two together was a stroke of genius. BMW provided the technical canvas in the form of the CE 02 electric scooter, while Deus reimagined it with flair, attitude, and audio gear.

Meet the BMW DE 02: A DJ Booth on Two Wheels

The outcome of this collaboration is the BMW DE 02, a concept that goes beyond mobility. It’s being called a “mobile DJ booth”, and it lives up to the title.

The DE 02 comes fitted with:

  • A bespoke leather saddle handcrafted by Deus
  • Four compact Marshall speakers built into the frame
  • A foldable DJ turntable, making the scooter ready to drop beats on the go

This is not a regular EV meant for commutes. It’s an urban showpiece, a moving celebration of music, mobility, and style. And right now, it’s on tour across France, making appearances at BMW Motorrad showrooms and Deus Ex Machina boutiques to dazzle fans and customers alike.

BMW has confirmed that the DE 02 is a one-off model, not intended for mass production or sale. However, it has been created to inspire creativity among EV enthusiasts and highlight the possibilities of personalizing electric vehicles in ways we haven’t imagined before.

The Original BMW CE 02: Compact, Cool, and Capable

To understand what makes the DE 02 special, let’s take a look at the base model it’s built on — the BMW CE 02.

Unveiled as part of BMW’s urban mobility strategy, the CE 02 is a lightweight electric scooter designed for young city riders who value both sustainability and style.

Here are the key specs:

  • Battery Pack: 3.9 kWh
  • Range: Up to 95 km (as per WMTC standards)
  • Top Speed: 95 km/h
  • Acceleration: 0 to 50 km/h in just 3 seconds
  • Motor: Air-cooled synchronous electric motor
  • Price in India: Starting from ₹4.50 lakh (ex-showroom)

The CE 02 blends the practicality of an electric commuter with a distinctive design that stands out in the crowd. With chunky wheels, minimalist bodywork, and a youthful vibe, it’s tailor-made for Gen Z and millennials looking to ditch petrol without compromising cool.

BMW DE 02 The Stylish Electric Scooter Born from a Bold Fashion Collaboration

Music Meets Mobility: Why the DE 02 Matters

You might wonder: why put a DJ booth on a scooter?

The answer lies in the intersection of culture and innovation. Electric mobility is no longer just about efficiency. It’s about lifestyle, expression, and experience.

Deus Ex Machina saw the CE 02 not just as a vehicle, but as a platform for storytelling. With built-in speakers and a DJ table, the DE 02 becomes a mobile party station — perfect for urban pop-ups, creative events, or simply turning heads on the street.

In doing so, BMW and Deus are pushing the boundaries of what electric two-wheelers can represent. It’s not just about getting from point A to B. It’s about how you do it and what you express while doing it.

Global Tour and Public Display

The BMW DE 02 is currently on a tour across France, showcasing the collaborative creation in various cities. It’s appearing at:

  • BMW Motorrad dealerships
  • Exclusive Deus Ex Machina boutiques
  • Music and lifestyle pop-ups

Later this year, it may also appear at auto shows and EV innovation expos, where it will likely attract attention as one of the boldest custom EV designs of 2025.

While the DE 02 won’t hit showrooms, its influence could ripple through future BMW special editions, limited-run accessories, or even inspire aftermarket custom kits.

Deus Ex Machina: Redefining Two-Wheeler Culture

Founded in 2006, Deus Ex Machina has become synonymous with a counterculture approach to motorcycles, surfing, and style. With shops and cafes spread across Australia, Indonesia, Italy, Japan, and the U.S., Deus has always championed the idea that motorcycles are more than machines — they’re art forms.

Their foray into electric vehicles marks a new chapter for the brand — one where they embrace the future while preserving the soul of custom culture. Partnering with BMW Motorrad gives them a credible and powerful platform to spread that message.

CE 02 in India: A Growing Market for Stylish EVs

BMW Motorrad officially launched the CE 02 in India earlier this year, and it’s quickly gaining traction among urban riders and EV enthusiasts.

The ₹4.50 lakh price tag positions it as a premium urban mobility solution, offering style, sustainability, and the brand prestige of BMW. With government subsidies for electric vehicles and growing charging infrastructure, models like the CE 02 are expected to shape the next phase of urban commuting.

While the DE 02 may remain a one-off, it shines a spotlight on how customers might personalize their CE 02 scooters with accessories, audio systems, or custom design elements.

BMW DE 02 The Stylish Electric Scooter Born from a Bold Fashion Collaboration

A Glimpse Into the Future of EV Design

The BMW DE 02 is a thrilling example of how electric mobility is evolving — no longer limited to specs and sustainability, but embracing creativity, lifestyle, and personalization.

By collaborating with a brand like Deus Ex Machina, BMW Motorrad is showing the world that EVs can be exciting, expressive, and even musical.

While most of us won’t ride a DJ scooter any time soon, the DE 02 sets the tone for what’s possible in the world of two-wheelers. Expect more brands to follow suit, blending tech and culture in ways we’ve never seen before.

FAQs about BMW DE 02 and CE 02

Q1. Is the BMW DE 02 available for sale?
No, the BMW DE 02 is a one-off concept created in collaboration with Deus Ex Machina and is not intended for commercial sale.

Q2. What is the price of the BMW CE 02 in India?
The BMW CE 02 is priced at ₹4.50 lakh (ex-showroom) in India.

Q3. How fast can the CE 02 go?
The CE 02 can accelerate from 0–50 km/h in 3 seconds and has a top speed of 95 km/h.

Q4. What is the battery range of the CE 02?
It offers a riding range of up to 95 km on a full charge (as per WMTC standards).

Q5. What makes the DE 02 unique?
The DE 02 features a handcrafted leather seat, built-in Marshall speakers, and a DJ turntable, making it a music-centric, mobile showcase of style and creativity.

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